LOGIS Blog

Short & Sweet – The Secret to E-mail Marketing

Date Posted: 09/12/12

Getting things done in a New York minute just doesn’t cut it anymore. In today’s fast-paced society, everybody wants as much as possible in as little time as possible. So theoretically, email newsletters jam-packed with multiple topics would cater to such a society. However, this method could have an adverse effect. Long, multi-topic emails can be overwhelming and scare people off. The trick is to create short, straight to the point emails that are sent to a targeted audience.

Avoid sending email blasts to your entire contact list unless the focus of the message is general and applicable to your entire list. By narrowing down your audience, you should be able to narrow down the number of topics you’d like to cover within an email, resulting in email more relevant to that specific group and reducing the amount of “fluff” they need to read through to get to what they want.

Separate your contact list into categories. An easy way to do so in the recreation industry is to group contacts by past programs that they have registered for.

Focus on one topic/theme. Want to get the word out about your fall program registrations? Send individual emails out for each program category. If you want to include additional information related to that topic/theme, such as the addition of a new instructor in that program, do so further on in the email.

Your main call to action should be placed in the first or second paragraph of your email’s body. It is also recommend that you add a hyperlink button to the top right of your email layout that links to that same call to action.

This article has been reposted from the Active Network eMarketing Center.

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Category: Parks and Recreation Systems